Heng29 takes member privacy very seriously. This policy explains in detail how we collect, use, store, and protect your personal data in accordance with Malaysia's Personal Data Protection Act 2010.
Six core principles that underpin our approach to protecting your data
All data transmitted between your device and heng29 servers is protected by SSL 256-bit encryption — the same security standard used by leading banking institutions. Your login credentials, payment details, and personal data cannot be intercepted by third parties.
Heng29 operates in full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). We only collect data that is strictly necessary to provide our services, and all data processing is carried out for legitimate and transparent purposes.
As a heng29 member, you have the full right to access, correct, update, or request deletion of your personal data at any time. We respect your rights and process every request promptly and transparently.
Heng29 never sells, rents, or shares your personal data with any third party for marketing purposes without your prior consent. Your data belongs to you — we are only its responsible custodians.
Heng29 member personal data is stored on servers protected by multiple layers of physical and digital security. Access to this data is restricted solely to personnel who genuinely require it to perform their duties.
In the event of any security incident involving member data, heng29 is committed to notifying affected members within the timeframe required by law, along with the steps taken to resolve the matter.
When you register and use the heng29 platform, we collect various types of information to ensure services are delivered safely, efficiently, and in accordance with applicable legal requirements in Malaysia.
The following table outlines the categories of data we collect and their purposes:
| Data Category | Examples of Information | Requirements |
|---|---|---|
| Identity | Full name, identity card number, date of birth | Mandatory – KYC verification |
| Contact | Email address, phone number | Mandatory – Account communications |
| Finance | Bank account number, transaction records | Mandatory – Payment processing |
| Technical | IP address, device type, web browser | Automatic – System security |
| Usage | Betting history, games accessed, session duration | Automatic – Service improvement |
| Preferences | Language settings, notification preferences | Preferences – Personal experience |
We do not collect sensitive data such as health information, religious beliefs, or political views unless you voluntarily share such information through our customer support channels.
Every piece of information collected by heng29 is used for specific and legitimate purposes. We do not process your data for any other purpose without first obtaining your consent.
You may withdraw consent to receive marketing communications at any time by contacting the heng29 support team or through your account settings. Withdrawing this consent does not affect the processing of data based on other legal grounds.
Heng29 processes your personal data based on one or more legal bases recognised under Malaysia's Personal Data Protection Act 2010:
Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Heng29 does not sell or rent your personal data to any third party. However, in certain limited situations, we may share your data with the following parties:
All third parties we work with are bound by data protection agreements that require them to handle your information to a security standard equal to or higher than heng29's own standards.
Note: heng29 is not responsible for the privacy practices of third-party websites or services you may access via links outside the heng29 platform. Please review their respective privacy policies before using any external services.
Heng29 implements multiple layers of technical and organisational security to protect your personal data from unauthorised access, loss, damage, or accidental disclosure.
While we implement comprehensive security measures, no system can guarantee absolute security. We encourage members to also take responsibility for their own account security by using strong passwords and not sharing their login credentials.
Heng29 retains your personal data only for as long as necessary to fulfil the original purpose of collection and applicable legal requirements. The following are our data retention guidelines:
When the retention period expires and there is no legal requirement to retain the data, heng29 will securely delete or anonymize your data in accordance with established data deletion procedures.
Under Malaysia's Personal Data Protection Act 2010, you have the following rights regarding your personal data held by heng29:
Request a copy of the personal data we currently hold and process about you.
Request correction of inaccurate or incomplete data in our records.
Request deletion of your data when there is no longer a legitimate reason to retain it.
Object to the processing of your data for direct marketing purposes at any time.
Request restriction of data processing in certain circumstances during an investigation or dispute.
Receive your data in a structured, machine-readable format for portability.
To exercise any of the above rights, please contact the heng29 privacy team via Live Chat or email at [email protected]. We will process your request within 30 business days. In complex cases, this period may be extended up to 60 days with prior notification to you.
The heng29 platform uses cookies and similar tracking technologies to ensure core platform functions run smoothly and to enhance your user experience.
Types of cookies we use:
You can manage cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the heng29 platform and your ability to login or complete transactions.
heng29 does not use third-party cookies for external advertising purposes. All analytics data collected is used solely for heng29's internal use to improve our service quality.
Heng29 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or member feedback. The "Last Updated" date at the top of this page will always reflect the most recent amendment.
For material or significant changes that affect how we handle your data, heng29 will provide advance notification via:
Your continued use of the heng29 platform after the effective date of any amendments constitutes your acceptance of the updated Privacy Policy. If you do not agree, you have the right to close your account before the amendments take effect.
If you have any questions, concerns, or complaints regarding how heng29 handles your personal data, or wish to exercise any of the rights set out in this policy, please contact us through the following channels:
For more information on platform usage rules, please refer to Terms and Conditions us. For responsible gaming guidelines, visit the Responsible Gaming. Frequently asked questions about your account and services can be found on the FAQ us.
All privacy-related inquiries are handled in both Malay and English. If you are not satisfied with our response, you have the right to file a complaint with Malaysia's Personal Data Protection Department (PDPDM).
Your personal data is fully protected. Register your heng29 account today and enjoy a safe, private, and exciting online betting experience alongside hundreds of thousands of members across Malaysia.
Your data is protected by 256-bit SSL encryption and managed in accordance with Malaysia's PDPA 2010.